Inspiration Quest! We look at a design legend: Paul Rand
Paul Rand. Known for his corporate identities, he was the man behind those of IBM, ABC, UPS, NeXT and many more. He designed numerous ad campaigns for products ranging from cigars and brandy to...
View ArticleReality Hosts First SEGD Walking Tour in NYC
On a warm summers’ evening Reality guided 40 of SEGD’s finest members through NYC on a tour of some of the retail locations we’ve helped augment with digital experiences. There were three stops along...
View ArticleAround the world in a few minutes: How Reality transformed the TWC Flagship...
To support the Time Warner Cable launch of unlimited calling to the US and 34 other countries, the Reality team headed to one of our favorite locations (the 23rd street flagship store which we helped...
View ArticleGreat George Watches
We recently announced the launch of the Great George Watches website, a collaboration between The Barbarian Agency and the Reality Interactive creative team. The concept for Great George Watches...
View ArticleHow to Turn a Retail Store into an Event destination
The Reality Interactive Team visited a Time Warner Cable store in Queens, New York last week. Here’s what we got up to. The post How to Turn a Retail Store into an Event destination appeared first on...
View ArticleSEGD Walking Tour – XLab 2015
On a cool November’s morning in front of Macy’s Herald Square flagship store, Craig Martin, Partner, and Doug Hampton-Dowson, Creative Director, Reality Interactive, prepare to lead the SEGD XLab 2015...
View ArticleA quick sidebar with Cindy Heitsman, Time Warner Cable on what’s on the horizon.
We recently joined Time Warner Cable at the Grand Opening of the store in Astoria, New York City and spoke to Cindy Heitsman, Senior Marketing Director, Time Warner Cable about the launch and what’s on...
View Article3 interesting things we saw at the NRF Retail’s Big Show 2016
Here’s some of the great stuff we saw at the National Retail Federation (NRF) Retail’s Big Show this year in New York City. A humanoid robot who can give sales advice We met Pepper – the interactive,...
View ArticleA focus group with a difference
Last week, we spent some interesting time conducting a focus group with some kids to help pick a winning User Interface for a customer’s retail project. The great thing about this younger audience was...
View ArticleWe just became an industry partner of SEGD! (and we’re sponsoring DesignX)
Reality Interactive are proud to announce joining SEGD as an industry partner for 2016. The decision to support the organization is a result of SEGD’s commitment to promoting a collaborative design...
View ArticleChallenges our clients face when creating Digital Transformation
We recently read a great article by Ron Miller on TechCrunch entitled “Digital transformation requires total organizational commitment”. The article recognized the challenges our clients face in...
View ArticleWe are very excited to be exhibiting at Global Shop 2016!
We are very excited to be exhibiting again at Global Shop 2016, the world’s largest annual trade show and conference dedicated to store design, visual merchandising, and shopper marketing. The show...
View ArticleWe speak to Amanda Meier, Account Director at Reality interactive about her...
What’s it like to be an account director? Being an account director means working with a lot of different teams. Here at Reality Interactive we have a diverse scope of clients and a diverse range of...
View ArticleReality hosts 35 top apprentices for 10 weeks of hackathons
Reality Interactive is excited to announce their partnership with the A100 Apprentice Program! A100, a program of Independent Software, develops college & university computer science students and...
View ArticleReality supports UNICO National Charities
We recently attended an event that was held as a fundraiser for the Connecticut Children’s Medical Center (CCMC) run by UNICO National – the Avon Chapter. Through fundraising and events, UNICO National...
View ArticleReality Interactive to Sponsor the ICX Summit!
We are excited to announce that we’ll be sponsoring the Interactive Customer Experience (ICX) Summit on June 1-3 in Dallas this year. This summit is dedicated to exploring the technologies available to...
View Article3 Interesting things we heard at the ICX Summit
Last week, we participated in the ICX Summit in Dallas. The ICX Summit covers the technologies available to businesses for engaging customers, with a real focus on how to deliver outstanding...
View ArticleReality Interactive wins two ICX Elevate Awards
We are very proud to announce that we received two ICX Elevate Awards last week! The awards honor excellence in interactive customer experience technologies, and are judged by a panel of industry...
View ArticleReality Interactive wins Connecticut Art Directors Award
We are pleased to announce that we have just been awarded the Connecticut Art Directors Silver Award for the Great George website in the category: e-commerce websites! This is the second award for the...
View ArticleReality Interactive earns Marcum Tech Top 40 Award again, 3-years running
The Connecticut Technology Council (CTC) and Marcum LLP today announced Reality Interactive has made the Marcum Tech Top 40 (TT40) list of fastest growing technology companies in Connecticut for the...
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